Google PPC advertising and SMM for ALL STARS
ALL STARS is a multi-brand store selling sportswear in Ukraine, Belarus, and Kazakhstan.
We started working with ALL STARS in May 2020 when the company first entered the market.
all-stars.by l all-stars.kz
2021
Problems
In the beginning, we identified three problems:
- The brand had no online presence
- The ALL STARS website wasn't showing up in search engines
- Target audience didn't trust online stores
Goal
Increase online sales via extensive promotional campaigns in search engines and social media.
What we did
Online advertising
- Divided 2000 articles into categories and promoted them via dynamic feed
- Selected keywords and launched smart campaigns in Google Ads
- Configured retargeting
- Launched media campaigns in Google and Yandex
- Identified focus groups, designed creatives for targeted product advertising
- Launched targeted brand advertising
SEO
- Configured and optimized all-stars.by in search engines
- Brought all-stars.by to the top of search engine results page
SMM
- Developed a social media promotion strategy
- Created social media accounts and prepared content (themed posts, photoshoots etc.)
- Filmed and published videos for social media and the website
Results
Significant boost in sales and efficiency of advertising. Increased social media activity.
11$ CPO
cpo from ads
1000+
subscriptions per month
400+
sales
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Contact us
If you are an ecommerce business with a market-tested product and strong operations that is facing a growth challenge, request a free ATW Game Plan.
After 1 hour meeting, you will walk away with
- clear KPIs
- campaign insights
- 90-day roadmap
After the game plan you will have an opportunity to ask for a proposal.
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