Book adaptation and promotion: Lithunters
Lithunters is an independent digital publishing agency that adapts and promotes contemporary Russian genre fiction on the US segment of Amazon.
Lithunters
2017-2021
Lithunters
2017-2021
Problem
Amazon is a highly competitive platform with more than 16,000 books uploaded daily. A new writer has a hard time breaking through a barrier like that, let alone a foreign author. Moreover, Amazon doesn't share its user activity stats, making it impossible to track the leads.
Goal
Promote Russian writers on the US book market.
What we did
- Developed a concept and positioning for each book series
- Launched sales of digital and print editions and audiobooks on Amazon
- Launched promotional campaigns on Facebook, Google Ads, and Amazon
- Designed creatives for advertising
- Launched targeted and search advertising
- Launched E-mail marketing
- Designed and launched the Lithunters website
Results
Increased the book sales of Russian authors in the US segment of Amazon; drew the interest of US readers to Russian fantasy and LitRPG works.
70mil
pages read
340K
books sold on Amazon
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Contact us
If you are an ecommerce business with a market-tested product and strong operations that is facing a growth challenge, request a free ATW Game Plan.
After 1 hour meeting, you will walk away with
- clear KPIs
- campaign insights
- 90-day roadmap
After the game plan you will have an opportunity to ask for a proposal.
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