Promotion of the cycle
studio MyRide
MyRide is a cycling studio running unconventional training sessions to DJ sets with elements of lightshow and performance.
MyRide
2020
MyRide
2020
Problem
A major gym chain was launching a cycling studio and tasked our agency with developing the brand from the ground up: designing the website, creating brand identity, and promoting the project on social media and in search engines.
Goal
Developing the website, launching search engine promotion and SMM, creating brand identity.
What we did
- Created digital design for the website
- Designed the myride.ru website
- Filmed video ads
- Arranged and promoted sports events
- Developed an SMM promotion strategy and launched social media
- Launched contextual advertising in Google and Yandex
- Launched advertising campaigns via MyTarget and Facebook Ads
- Developed special offers for the audience of "My Passion, My Team, My Ride" video
Results
The project received a brand identity, a website, and social media platforms. Building on the psychology and demands of the target audience, we created a complex strategy of online promotion, as well as perfecting the brand's external communications.
887
registrations
620rub
total lead price
120
applications for unlimited membership
See all our cases
#lets_talk
Contact us
If you are an ecommerce business with a market-tested product and strong operations that is facing a growth challenge, request a free ATW Game Plan.
After 1 hour meeting, you will walk away with
- clear KPIs
- campaign insights
- 90-day roadmap
After the game plan you will have an opportunity to ask for a proposal.
Copyright