SlovoNovo is a cultural forum held by expatriate figures of Russian culture for the last few years.

As Montenegro was chosen as the venue for 2022, the organizers of the event faced difficulties with having low awareness about the forum in the European region. So, they were in need of a quick and effective promo campaign.

The organizers enlisted ATW Agency to achieve the following goals:

– increase awareness about the forum in the European region
– bring in audience for the next event taking place in 4 weeks

Advertising geography included 10 European countries.

– create a new lead-generating landing page
– launch advertising immediately, as visiting a 5-day event demands visitors to schedule their time and make plans

In visuals, we focused on the most popular participants of the forum. We determined popularity by the number of social media followers, mentions in Russian and international media, search engine queries, and the speaker's overall reputation.

Our main CTA (call to action) on the website was the "See the program" form. To receive the program, the visitor had to leave their contact data for feedback.

The 500+ filled forms with contact data will be added to the mailing list for the subsequent events, decreasing the cost of future promotion.

ATW Agency respects the organizers and speakers of the forum, who have clearly indicated their negative attitude towards the war against Ukraine despite the ongoing political repressions. To that end, our company provided a significant discount on the advertising services, performing a number of works free of charge.